Are you uncertain about continuing your Facebook/Instagram posts? Allow me, a highly experienced business consultant and renowned business editor, to shed light on the current state of social media. The landscape has evolved significantly, with Meta Inc. relentlessly reducing Facebook's reach rate to less than 3%. This has left many questioning the value of investing time in their business social media accounts.
In today's business world, it's common for organisations to open social media accounts and make posts as part of their standard procedures. However, these actions are often seen as mere formalities, with little consideration given to the true value they can bring to a business.
As a digital marketer, I can honestly tell you that expecting Facebook, or even Instagram, to fuel rapid business growth is unrealistic. Facebook's return on investment (ROI) is among the lowest compared to other marketing tools. The reach rate set by Facebook is astonishingly low, rendering any follower acquisition campaigns a futile exercise. To put things into perspective, if your reach rate is a mere 3%, only 3 out of 100 followers will have the opportunity to see your latest post. Considering that follower acquisition costs approximately $50, spending $5000 for just 3 people to read your post is far from a wise investment. It's time to acknowledge the inherent limitations and inefficiencies of such an approach.
However, that doesn't mean Facebook has lost all its value. It still serves as an effective advertising platform, a fact that most businesses are well aware of. But there's another aspect of Facebook that many tend to overlook—the search results it generates. Optimizing your appearance in Facebook's search results can have a significant impact on your business. These search results often lead to high-quality leads, making them particularly advantageous for local and service-based businesses.
Furthermore, social media management should be viewed as an integral part of your customer relationship management (CRM) strategy. It's no longer merely a broadcasting platform where you convey your messages to your audience. Instead, it has transformed into a space where your customers and potential customers can voice their opinions, inquiries, and even complaints. This shift in dynamics presents a new opportunity for businesses to engage with their customers and build meaningful relationships.
To make the most of your social media efforts, it's crucial to establish clear objectives and strategies. Merely outsourcing your social media management to a third party without a concrete plan in place will not yield the desired results. Instead, take a more proactive approach by implementing advanced social media management techniques, such as multi-layer marketing. By allocating additional resources and attention to platforms that drive rapid growth and foster solid customer engagement and conversion rates, such as Discord a couple of years ago, you can amplify your success in the digital realm.
In conclusion, if you're uncertain about continuing your Facebook/Instagram posts, it's time to reassess your approach. As a highly experienced business consultant and renowned business editor, I implore you to recognise the limitations of social media while also understanding its potential when utilised strategically. Embrace social media as an integral part of your CRM, optimise your presence in Facebook's search results, and concentrate your efforts on platforms that facilitate meaningful customer engagement and conversion. By doing so, you'll unleash the true power of social media and position your business for sustained success.