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SEO 101 - Introductory guide to newbies in digital marketing

Updated: Sep 25, 2023


Today, we embark on an exciting journey into the captivating realm of Search Engine Optimisation (SEO). I'm thrilled to take you through the fundamentals of SEO and help you unlock its true potential. So grab your virtual backpacks, and let's dive into the world of SEO 101!

Chapter 1: Understanding the SEO Landscape

Before we delve into the depths of SEO, let's get a lay of the land. SEO revolves around optimising your website to rank higher on search engine results pages (SERPs). By harnessing the power of organic search, you can attract more relevant traffic, increase visibility, and ultimately enhance your online presence.

4 pillars of SEO

Chapter 2: The Three Pillars of SEO

To build a solid foundation, we must first understand the three pillars of SEO: relevance, authority, and user experience. Relevance entails aligning your content with what your target audience is searching for. Authority involves establishing your website as a trusted and credible source in your industry. User experience focuses on creating a seamless and engaging journey for your visitors, ensuring they have a positive experience on your website.

Chapter 3: Keywords: The SEO Compass

Keywords act as the compass that guides your SEO strategy. They are the terms and phrases people use to search for information online. By conducting thorough keyword research, you can identify the words and phrases that resonate with your audience and strategically incorporate them into your website's content.

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Chapter 4: On-Page Optimisation: Building a Solid SEO Foundation

On-page optimisation is the art of optimising individual web pages to rank higher and attract organic traffic. It involves crafting compelling meta tags, optimising headings, and content, using relevant keywords, and creating user-friendly URLs. Remember, each page on your website presents an opportunity to optimise and captivate your audience.

Chapter 5: Link Building: Building Bridges of Authority

Link building is the process of acquiring high-quality backlinks from other reputable websites. These backlinks act as a vote of confidence in the eyes of search engines, signaling that your website is authoritative and trustworthy. By earning valuable backlinks, you can enhance your website's visibility and climb the search engine rankings.

Chapter 6: The Mobile-Friendly Revolution

In the mobile-first era, optimising your website for mobile devices is crucial. Mobile-friendliness not only improves user experience but also impacts your search engine rankings. Ensure your website is responsive, loads quickly, and provides an exceptional browsing experience on smartphones and tablets.

Chapter 7: The Power of Analytics: Measuring SEO Success

No SEO journey is complete without proper measurement. Leverage powerful analytics tools to track your website's performance, monitor keyword rankings, analyse traffic sources, and gain insights into user behavior. This data-driven approach allows you to fine-tune your strategy, identify opportunities, and continuously improve your SEO efforts.

Chapter 8: Staying Ahead of the Curve: Embracing SEO Trends

SEO is a dynamic field that constantly evolves. Stay up to date with the latest trends and algorithm changes to ensure your website remains optimised and competitive. Embrace emerging technologies like voice search, artificial intelligence, and structured data to maintain your edge in the ever-changing SEO landscape.


Congratulations! You've completed SEO 101 and acquired the foundational knowledge to navigate the exciting world of SEO. Remember, SEO is an ongoing process that requires constant adaptation and optimisation. By implementing these fundamental strategies, you'll be well on your way to conquering the search engine landscape and reaping the rewards of organic search. So, strap on your SEO gear and embark on this thrilling adventure to unleash the true potential of your online presence. Happy optimising!

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