Dental Centre | 牙科中心
Building Trust and Attracting Patients: Online Reputation Management for a Medical Centre.
建立信譽口碑吸引目標受眾:醫療中心 的線上聲譽管理。
LOCATION
Taiwan | 台灣
INDUSTRY
Medical Services | 醫療服務
Project_Description
Our client, a medical centre introducing new services, faced the challenge of managing online reviews and building a positive reputation. Their objectives were to increase patient bookings and establish trust among potential patients. Our comprehensive online reputation management strategy included SEO optimization, social media management, forum review monitoring, general assessment, and strategic media press releases.
我們的客戶是一間引入全新服務的醫療中心,他們面臨著管理線上評論及建立良好聲譽的挑戰。目標是增加病患預約數量,並在潛在受眾中建立信任。我們全面的線上聲譽管理策略包括SEO優化、社交媒體管理、論壇評論監控、綜合評估和策略性媒體新聞稿。
我們協助客戶應對這個挑戰,有效管理線上評論並建立正面聲譽。
Objectives
Increase patient bookings and appointments for new medical services
Enhance the medical centre's online reputation and credibility
Manage and respond to online reviews effectively
Establish the medical centre as a trusted and reliable healthcare provider
增加新醫療服務的病患預約數量
提升醫療中心 的線上聲譽和可信度
有效管理並回應線上評論
建立醫療中心成為一個值得信賴的優秀醫療服務提供者
Solution
Conducted SEO optimization to improve online visibility and search engine rankings
Developed and implemented a social media management strategy to engage and inform the target audience
Monitored and responded to online reviews on forums and review platforms to address patient concerns and build trust
Conducted a comprehensive assessment of the medical centre's online presence and reputation
Strategically crafted media press releases to highlight the centre's expertise, services, and positive patient experiences
進行SEO優化,提升線上能見度和搜尋引擎排名
制定並實施社交媒體管理策略,與目標受眾互動和提供資訊
監控並回應論壇和評論平台上的線上評論,解決病患關切並建立信任
全面評估醫療中心的線上存在和聲譽
策略性地撰寫媒體新聞稿,突顯中心的專業知識、服務和正面病患體驗
Conclusion
Through our tailored online reputation management services, we successfully improved the medical centre's online reputation, attracted new patients to their new services, and established them as reputable healthcare providers. Our proactive approach to managing online reviews and leveraging various digital channels contributed to increased patient trust and engagement.
透過我們量身定制的線上聲譽管理服務,我們成功提升了醫療中心的線上聲譽,吸引了新的病患對他們的新服務產生興趣,並確立了他們作為一家值得信賴的醫療服務提供者的地位。我們積極主動的管理線上評論和運用各種數位媒體渠道,有助於增加病患的信任感和參與度。